Roots before
the tree.

Roots is a music media outlet built around Southeast Asia's underground rap scene: artists from across the region, one growing audience for Asian rap.

Roots Sessions is our stage: the region's hottest artists on the floor, shot as one clean take. Season one runs out of Vietnam — Ho Chi Minh City first, Hanoi by year's end.

Video Placement puts artists who already have their own work ready in front of that same audience: no session required, just a spot on the channel when they're set to run it themselves.

We're here to grow the scene, not just document it.

The Roots story